To become a sponsor CLICK HERE.
Why Become A Sponsor?
Sponsorship is the fastest growing form of marketing in the U.S.. You can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring non-profit events attracting your target market.
CLICK HERE TO ACCESS ON-LINE SPONSORSHIP APPLICATIONS
Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes your business in association with the sponsee.
Sponsorship allows you to reach specifically targeted niche markets without any waste. So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event. You will earn the respect of the consumer. Many studies have found that targeted consumers are more likely to use a sponsorship's product associated with non-profit organizations.
Every sponsor will receive wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.
For Merchant Sponsorships, please print out forms below and mail to:
PAL, P.O. BOX 91221, SANTA BARBARA, CA 93190